Hi,
MARY WOJCIK
Enterprise Internal Communications & Digital Content Strategy
I'm an award-winning executive communications manager and strategic advisor with 20+ years of experience shaping executive messaging, producing enterprise-wide internal content and leading cross-functional communications strategies while building relationships. Expertise in editorial planning, intranet content development and employee communications for global, matrixed organizations. Proven success in creating impactful content that reinforces culture, change management and drives leadership visibility. Skilled in digital publishing, Adobe Creative Suite, Microsoft Office 365, SharePoint and content management systems. Recognized for innovation and excellence in storytelling with multiple Emmy, Peabody and Edward R. Murrow Awards.
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Education
Columbia University
Master of Science: Journalism
Relevant Coursework: Digital Media Concentration, Editorial Storytelling, Writing
Rhode Island School of Design
Bachelor of Arts: Film, Animation & Video
Relevant Coursework: Storytelling, Content Production, Studio Production, Video Editing
Core Skills
Corporate Communications
Communications Strategy
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Content Strategy
Community Engagement
Cross-Functional Collaboration
Content Metrics
Content Creation
Reputation Management
Public Relations
Editorial Planning
Intranet & Digital Publishing
Event Communications & Campaigns
Public Speaking
Employee Engagement & Storytelling
Adobe Creative Suite (Premiere, Photoshop, Firefly, Acrobat Pro)
Artificial Intelligence
Presentation Skills
Social Media Content (Instagram, LinkedIn, Youtube, etc.)
Mobile & Multi-Platform Content
Management Skills
Executive Messaging
Thought Leadership
SEO
Microsoft Office 365 (Word, Excel, PowerPoint)
SharePoint
Finance
Writing and Verbal Communication Skills
Work Experience
Vice President, Enterprise Internal Communications
CITI | New York, NY, Nov 2022 - Jan 2025
Served as a key editorial advisor and communications lead for Citi’s global sectors, including Services, Markets, Wealth and U.S. Personal Banking. As one of two leads for Citi TV digital content strategy, managed editorial quality and internal publishing for over 220,000 employees. Partnered cross-functionally to create executive messages, enhance internal narratives and boost employee engagement through targeted storytelling and digital campaigns.
- Pitched, wrote, created an editorial calendar and produced intranet and newsletter content that aligned with Citi’s global messaging priorities, including for Citi Global News, Citi’s flagship newsletter, reaching 220,000+ world-wide employees across five business units.
- Led editorial planning and digital publishing for internal campaigns, partnering with design and executive C-suite teams to deliver consistent and compelling stories via Citi’s intranet, digital signage and special event platforms.
- Created executive leadership content for more than 2 dozen enterprise-wide events, including CEO and other C-suite town halls, fireside chats, presentations and global cultural campaigns, ensuring tone and voice aligned with senior leadership objectives.
- Developed and executive produced over 2 dozen C-suite event videos, managing creative briefs, storyboarding, scripting, filming and post-production to support firm-wide initiatives including Services/Investor Day and the Client Leadership Forum.
- Project managed and scaled the "90 Seconds With..." leadership video series, collaborating with 50+ senior executive teams; content was distributed on internal channels and LinkedIn (4.4M+ followers), earning widespread engagement.
- Reduced digital signage publishing time by 67% by streamlining daily lineup operations across 750+ global screens and 400+ playlists leveraging data and analysis; oversaw distribution of 400+ content pieces with a 98% success rate in under 8 months.
- Built and maintained internal web pages and microsites, integrating content across SharePoint to support visibility, business communications and adoption.
- Established a centralized digital asset library for global teams to easily access branded content, photography and creative materials, improving delivery speed and message consistency across the 300+ internal communicators division.
- Partnered cross-functionally with business leaders, internal video and design teams, vendors and tech partners to refine content strategy and execution for high-impact communications for topics including AI, VoE and Global Community Day.
Multi-Platform Content Manager
ABC NEWS | New York, NY, Apr 2001 - Nov 2022
Produced fast-turn, high-impact content across platforms for one of the world’s most trusted news brands. Covered three presidential administrations as part of the White House political team, delivering high-stakes reporting under intense deadlines. Helped lead editorial and video production for World News Tonight, the #1 evening newscast for 8straight years, contributing to its cross-platform success and reputation for committed excellence.
- Produced and edited high-impact content for World News Tonight, the #1 U.S. evening newscast for 8 consecutive years, reaching 8M+ nightly viewers and growing its lead by 35% YoY, bringing precision, speed and editorial judgment to deadline-driven content environments.
- Entrusted to cover three U.S. presidencies (Obama, Trump, Biden) from 2008–2022 as part of the World News Tonight political team delivering trusted, world-wide reporting and editorial oversight for ABC’s most globally visible beat.
- Wrote, edited and delivered daily multi-platform content that contributed to World News Tonight’s #1 rank in both adult demos for 5 years straight, with triple-digit margin growth over NBC, reinforcing a consistent track record of empathy, tact, accountability, audience engagement and narrative excellence.
- Developed cross-channel content strategies with internal teams for breaking news, special events and leadership interviews, a foundation for creating high-quality executive communications in complex environments.
- Created the first social-first video series "Facecast: The One Thing", the first evening news broadcast on Facebook, which reached 7.4M+ viewers, demonstrating a digital-native approach to mobile-first storytelling.
Corporate Communications & Content Strategy Consultant
NEW YORK UNIVERSITY, Jan 2016 - Dec 2021
- Produced and edited multiple long-form interviews with U.S. Supreme Court Justices and federal judges, ensuring accuracy, clarity and high production value for distribution across academic and external platforms.
- Created, organized and edited short-form digital content optimized for the University's website, driving audience engagement and reinforcing institutional messaging.
- Delivered post-production oversight (video editing, story shaping and content packaging) that supported executive communications, thought leadership and brand storytelling initiatives.
- Partnered with internal stakeholders to align content with strategic communications goals, elevating visibility and strengthening NYU's reputation with key audiences.
- Applied newsroom-honed editorial judgement to content strategy, messaging alignment and multi-channel distribution; experience transferable to corporate and enterprise-wide communications.
Adjunct Professor, Digital Multimedia Content & Visual Storytelling
SCHOOL OF VISUAL ARTS, Oct 2014 - May 2019
- Developed and reinforced foundational skills, workflows and practices with students, positioning them for post-graduation success in various aspects of the media.
Multi-Platform Editor/Content Producer
CBS NEWS, Jan 2012 - Oct 2015
- Produced and edited 1- to 3-minute lead/breaking news stories on tight deadlines for network news shows, including Evening News, Sunday Morning, and 48 Hours.
Adjunct Professor, Digital Multimedia Content & Broadcast Journalism
COLUMBIA UNIVERSITY, Sep 2008 - May 2012
- Applied a pracademic teaching style to prepare students for the professional journalism world.
- Mentored and coached students who are now global journalists.
